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Visual identity is not about just your logo, it includes all the other stuff developed around your logo like your corporate colors, the visual imagery used in your marketing materials and even your choice of typeface. We've helped many companies develop a brand new visual identity or do an identity refresh where only some of the elements are updated. There comes a time in every company's lifecycle where a little nip or tuck is needed. And we're not just saying that because we're in LA.
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