The Texas Ale Project (T.A.P.) was the first craft brewery located within the city limits of Dallas, TX. We brought it to life with a look inspired by vintage letterpress typography that immediately reads 'Texas' and helps communicate the small batch, hand-crafted quality of the beer. We did a full corporate identity including logo, bar signs, keg collars, tee-shirts, tap handles, cans, delivery trucks and packaging. We visit Dallas as much as possible for 'product testing' purposes.