branding, corporate communication, infographics
What started as a corporate communications project, the development of Modern Meadow's very first Environmental Impact Report, quickly grew to a larger creative support role. Beginning with an audit of their brand guidelines, Saputo focused on a more user-friendly approach and updated the brand look with additional typefaces, secondary colors, and a broader photography style. Next we moved onto B2B materials by developing infographics to better explain their complicated (and wordy) cutting-edge scientific technology. Then, we focused on making all of their materials, from sales, to trade shows, to corporate presentation decks cohesive.