Presto Pasta

POS, print

We love pasta. So when Presto Pasta came to us to help update their menu, POS materials and signage, we drooled at the chance. Simplification was key. We needed to first establish a communication hierarchy then we focused on updating the brand look. We developed a more modern, authentic look for the SoCal regional chain by helping showcase their use of fresh, local ingredients and made-from-scratch recipes. We also consulted on the restaurant's in-store visual identity including signage, wall colors and choice of artwork. Nonna would be so proud.