Logos are tricky. They look simple enough, but are actually quite complicated. This is the symbol of your brand that will, hopefully, be around for many years. It is the face of your company. It needs to appear on everything, in both color and black and white, and on every surface material imaginable. It can appear as small as on the end of a pen to as large as building signage. Good logo systems are well thought-out so they work in all of these places, equally well. We know what works and what doesn't, and having worked with many, many logos over the years we can say with confidence, your cousin who knows Photoshop may be really nice, but leave logo development to the pros.