BJ's Brewhouse Beer Club

branding, packaging, print, web design

BJ's Brewhouse is rolling out a new beer club and called on us to develop the look for all the marketing materials including the logo mark, packaging, app design and the website design. The look needed to be a blend of the heavily illustrated style we created for the BJ's Brewhouse brand and the recently updated restaurant brand guidelines. The result was a badge inspired logo to represent the club and bold typography, supported by a simplified version of our retro-artisan illustration style, for all of the packaging.